The connections of Gatorize
The connections of King of the Roxy
A look at the brand new, state of the art, on-site Quarantine Facility
Euros flying in on 10/29, 10/31 (we'll see if we can get any access for this one. also note, this was planned here at AvgHorsePlayer BEFORE ESPN released their story lines!)
Local jocks vs. out-of-town invaders
Foreign jockeys coming in from overseas
At least one National Weather Service Interview
*BC Promotional Budget and ESPN Execution (discussion/exploration)
10 minutes with:
Greg Avioli
Dwight Manley
an ESPN VP (whoever replaced Mark Shapiro)
I noticed two BC commercials tonight on ESPN. The first at about 8:35pm (pdt), and another a few minutes after the World Series game ended. Not such a bad showing, except for the fact that I am not sure if I'll ever get over the fact that people are not gravitiating towards the current stars of promotions and advertising- the horses. To the non-fan, when you show pictures of horse racing, they are non-descript, all looking exactly the same as any other horse people have ever seen. Everyday I am involved in this business seems like another day I become more sure that the future stars in this sport are the humans, not the animals.
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